Dutch regional retail chain DEEN puts environment top of corporate strategy and signs TOSHIBA TEC retail solution

HOORN, The Netherlands, June 2009 – Dutch regional food supermarket chain DEEN selected TOSHIBA TEC, the solution providers for the retail value chain, to implement the storeMate software automation suite at all their supermarkets whilst TOSHIBA TEC EPOS terminals are installed to support DEEN in its strong commitment to saving energy and taking pro-active care of the environment.

DEEN, a regional food retail specialist with almost 60 stores in The Netherlands, presents itself as a responsible organisation that takes its social responsibility seriously in an economically efficient way.

“TOSHIBA TEC has a strong reputation in creating long-life retail solutions that are designed with cost-effectiveness in mind; and with a very, very small carbon footprint,” Fred Letschert. Finance Director at Deen Supermarkten BV said. “Our mission is to be a profitable enterprise that is actively engaged in protecting the environment. TOSHIBA TEC high-quality retail products are a perfect match.”

DEEN operates energy-saving dry storage systems as well as runs a car park of hybrids to further mark their commitment to the environment.

All DEEN stores operate on TOSHIBA TEC’s storeMate retail software suite while they are being equipped with TOSHIBA TEC ST-7000 EPOS terminals.

“We strive to maximize the corporate value of our customers,” Gerard Pruijn, Director, TOSHIBA TEC The Netherlands said. “DEEN has a sales and customer-focused culture that has made it a winning formula ever since their beginnings in the 1930s. They show that they are capable to identify the need for change and make change happen.”

TOSHIBA TEC is working on an environmental plan targeted for fiscal year 2010, giving top priority to the conservation and protection of the world’s natural resources, to build a sustainable society throughout every business process and product. Its annual Corporate Social Responsibility (CSR) report outlines the achievements of this corporate philosophy.

Acerca de TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) es una compañía dedicada a la fabricación y comercialización de Impresoras de Código de Barras/ RFID, TPVs, cajas registradoras, periféricos, software y sistemas de información a través de Europa, Oriente Medio y África. Como proveedor de soluciones globales, TOSHIBA TEC Europe ofrece un completo paquete de servicios de consultoría, mantenimiento, implantación y desarrollo de sistemas para la industria y el comercio.

La oficina central de la compañía está en Bruselas, Bélgica y cuenta con tres divisiones: Retail, Identificación Automática y Servicios.

TOSHIBA TEC es una compañía independiente de Toshiba Corporation, la séptima compañía a nivel mundial de equipamiento eléctrico y electrónico y la 91ª del mundo en ventas. En el Ranking de la revista Fortune aparece como la 8ª empresa más admirada del sector TI en el mundo. Además, Toshiba Corporation es líder tecnológico mundial con más de 300 subsidiarias y filiales en todo el mundo. En su último año fiscal obtuvo un beneficio de 67,9 billones de dólares.

About DEEN

We are a Dutch Food Supermarket chain with 56 stores. Our business is mainly food and grocery. At DEEN we take a deep interest in the impact of our operations and this is as relevant today as it was in 1933 when we opened our first store to bring good-quality, safe food into the reach of the northern part of The Netherlands. Uniquely we source and process most of the fresh food that we sell through our own facilities, giving us close control over provenance and quality. Every week 750 thousand customers pass through our doors and 5300 colleagues across the business work hard every day to deliver great service to them. With competitive prices and almost one hundred special offers, we are proud to save our customers money every day.

Para más información

TOSHIBA TEC Europe Retail Information Systems
Deyanira, 57
28022 Madrid - España
Contacto: María Sánchez
Tel: +34 91 502 15 90
Fax: +34 91 502 81 00
E-mail: marketing@toshibatec-eu.es
Web: www.toshibatec-eu.es

bdicomunicación
Eugenio Sanz
Jorge Rodrigálvarez
eugenio@bdicomunicacion.com
jorge@bdicomunicacion.com
Tel: +34 91 360 46 10

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