Brussels, November 2008 – TOSHIBA TEC Europe, the retail automation specialists, teamed up with Dutch system integrator Extendas to deliver the first Electronic Shelf Label (ESL) solution at Shell’s flagship convenience store in The Netherlands.

Extendas received the prestigious 2008 Retail ICT Award in The Netherlands for this innovative store concept.

Electronic Shelf Labels automate the traditionally manual process of changing prices in retail stores, and electronically displays price information on store shelves.

The solution – developed by Pricer from Sweden – is platform-independent and works as a two-way communication channel as it feeds prices to the shelf and back again. The latest price updates from Shell’s convenience store back-office is sent to each ESL, which in turn acknowledges the information update through a wireless infrared (IR) link.

The TOSHIBA TEC system claims to be the fastest in the world, with the ability to make 50,000 price changes in an hour, or 1,500 changes in two minutes.

Clemens Van Hulten, manager of Shell’s ‘Lucht-West’ petrol station situated on the A2 motorway: “Our customers are keen on special promotions when they stop by for a top up.

“Our database saves the history of special promo actions for each sales item. Hence, we know exactly what our customers want and when they buy.

The ESL solution allows for flexible pricing during the 24/7 operation at the Shell convenience store.

Clemens van Hulten: “We set our prices according to the time of the day/night as well as the sales ranking and availability in the store of each sales item. TOSHIBA TEC’s ESL solution is a perfect fit – and we keep our margins up!”

Gerard Pruijn, Director TOSHIBA TEC The Netherlands: “Electronic Shelf Labels encourage retailers to remodel and expand their stores, drive up shopping convenience factors and improve their ranges, customer service and quality of offering. It is a real winner.”

About Pricer

Pricer is the world leader in Electronic Shelf Label (ESL), communicating price and store information at the shelf edge. Pricer provides the retail industry with electronic price and information systems that significantly increase consumer benefit while optimizing operational efficiency and profitability.

Pricer offers solutions for more efficient and secure price information through electronic information systems. Offering the most complete ESL solution Pricer has over 4,000 installations across in more than 30 countries, with more than 55 million ESL delivered.

www.pricer.com

Acerca de TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) es una compañía dedicada a la fabricación y comercialización de Impresoras de Código de Barras/ RFID, TPVs, cajas registradoras, periféricos, software y sistemas de información a través de Europa, Oriente Medio y África. Como proveedor de soluciones globales, TOSHIBA TEC Europe ofrece un completo paquete de servicios de consultoría, mantenimiento, implantación y desarrollo de sistemas para la industria y el comercio.

La oficina central de la compañía está en Bruselas, Bélgica y cuenta con tres divisiones: Retail, Identificación Automática y Servicios.

TOSHIBA TEC es una compañía independiente de Toshiba Corporation, la séptima compañía a nivel mundial de equipamiento eléctrico y electrónico y la 91ª del mundo en ventas. En el Ranking de la revista Fortune aparece como la 8ª empresa más admirada del sector TI en el mundo. Además, Toshiba Corporation es líder tecnológico mundial con más de 300 subsidiarias y filiales en todo el mundo. En su último año fiscal obtuvo un beneficio de 76,6 billones de dólares.

Para más información

TOSHIBA TEC Europe Retail Information Systems
Deyanira, 57
28022 Madrid - España
Contacto: María Sánchez
Tel: +34 91 502 15 90
Fax: +34 91 502 81 00
E-mail: marketing@toshibatec-eu.es
Web: www.toshibatec-eu.es

bdicomunicación
Eugenio Sanz
Jorge Rodrigálvarez
eugenio@bdicomunicacion.com
jorge@bdicomunicacion.com
Tel: +34 91 360 46 10

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