Schijndel, THE NETHERLANDS, November 2009 – TOSHIBA TEC Europe joined forces with Capgemini and JUMBO Supermarkets to deliver a new shopping experience for shoppers at Dutch retailer JUMBO in an innovative Mobile Shopping Experience trial.

The storeMate Mobile Shopping Experience (MSE), which is being marketed by TOSHIBA TEC through its European network of sales offices, connects Toshiba’s storeMate retail application suite with a handheld data capture device to allow shoppers to scan and bag while they shop. storeMate back-office is integrated into the retailer’s ERP system to allow retailers to efficiently use the captured data in various new ways to increase revenue. The MSE solution allows for connectivity with every other third-party hardware EPOS system.

Improve your service offering for your customers upon entrance rather than at the checkout is part of JUMBO’s main objectives. A first milestone was reached after two weeks of operation as 40 percent of all shoppers were using the MSE system, allowing for 60 percent of the total turnover to be generated through the MSE solution!

The storeMate roadmap includes integration of a ‘merchandise server’ to allow consumers to obtain on-the-spot information delivery, personalized promotional offers and cross as well as upselling possibilities.

In a yet a further step, storeMate will allow users to receive information of products available in the store that are related to items just bought to make “smart buy” combinations, helping retailers to lift revenues by cross and upselling.

"By combining technologies, TOSHIBA TEC will provide JUMBO consumers with a complete shopping experience that links thousands of ticketed food items directly to mobile information,” says Gerard Pruijn, Sales Director, TOSHIBA TEC The Netherlands. “This new solution will enable brand owners and retailers to stand apart in an increasingly competitive environment and more effectively cross-sell complimentary products and services."

“Our new mobile-merchandising solution will eventually deliver purchasing suggestions, special offers and virtually any type of promotional messaging to shoppers as they are in the process of making buying decisions in the store.”

Colette Cloosterman, Commercial Director, JUMBO: “The information appears on the screen of a consumer’s mobile shopping device, turning the handheld into a kind of personal sales assistant that provides bottom line benefits to JUMBO. These benefits include increased revenue, improved traffic and conversion, and promotion of consumer loyalty.”

The TOSHIBA TEC storeMate retail software suite is being developed by TOSHIBA TEC Europe’s Center of Competence at Amersfoort, The Netherlands.

Acerca de TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) planifica, desarrolla y comercializa productos y servicios de equipamiento para el punto de venta, cajas registradoras, balanzas, impresoras de códigos de barras, periféricos y software de los sistemas de información en toda Europa, Oriente Medio y África. Como proveedor de soluciones globales, TOSHIBA TEC Europe ofrece un paquete completo de consultoría y diseño de sistemas para la instalación del sistema, operación y mantenimiento.

Con sede central en Bruselas, Bélgica TERIS tiene tres divisiones: la división de ventas de equipamiento para el Comercio, Identificación Automática e Impresión de Código de Barras y la división de Servicios.

TOSHIBA TEC es una compañía independiente de Toshiba Corporation, líder mundial e innovador en alta tecnología, fabricante y comercializador diversificado de avanzados productos eléctricos y electrónicos para sistemas de información y comunicaciones que abarcan, productos digitales de consumo, dispositivos y componentes electrónicos, sistemas de energía, incluida la energía nuclear, sistemas de infraestructura industrial y social, y electrodomésticos.

Toshiba fue fundada en 1875, y actualmente opera una red global de más de 730 empresas, con 199.000 empleados en todo el mundo y ventas anuales que superan los 67 mil millones dólares (USA).

Para más información sobre los sistemas de punto de venta, cajas registradoras, balanzas, impresoras de códigos de barras, periféricos y sistemas de información software de TOSHIBA TEC, o un distribuidor en su área, llame al +34 915 021 590 o visite el sitio web en www.toshibatec-eu.es.

Para más información

TOSHIBA TEC Europe Retail Information Systems
Deyanira, 57
28022 Madrid - España
Contacto: José Luis Criado
Tel: +34 91 502 15 90
Fax: +34 91 502 81 00
E-mail: marketing@toshibatec-eu.es
Web: www.toshibatec-eu.es

bdicomunicación
Eugenio Sanz
Jorge Rodrigálvarez
eugenio@bdicomunicacion.com
jorge@bdicomunicacion.com
Tel: +34 91 360 46 10

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